Marketing Research And Modeling Progress And Prospects

Author: Yoram Wind
Publisher: Springer Science & Business Media
ISBN: 0387286926
Size: 73.93 MB
Format: PDF, Kindle
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This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Compstat 2006 Proceedings In Computational Statistics

Author: Alfredo Rizzi
Publisher: Springer Science & Business Media
ISBN: 9783790817096
Size: 41.34 MB
Format: PDF, ePub, Mobi
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In Yu, P.S., Chen, A.L.P. (Eds.), Proceedings of the 11th International Conference
on Data Engineering, Taipei, ... Gaul, W. (2004), Market Research and the Rise
Of the Web: The Challenge. ... and Modeling: Progress and Prospects: A Tribute
to Paul E. Green, International Series in Quantitative Marketing, Kluwer, 103–113

Tourism Destination Marketing And Management

Author: Youcheng Wang
Publisher: CABI
ISBN: 9781845937003
Size: 78.31 MB
Format: PDF, ePub, Mobi
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This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular.

Promoting Mental Health

Author: Helen Herrman
ISBN: 9789241562942
Size: 55.58 MB
Format: PDF, Kindle
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This report discusses a range of issues related to the concept of mental health promotion, including the relationship of mental health to mental illnesses; a rationale for the place of mental health promotion within public health, alongside ...

Review Of Marketing Research

Author: Naresh K. Malhotra
Publisher: Emerald Group Publishing
ISBN: 1781907617
Size: 36.46 MB
Format: PDF, ePub
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Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline.

Yes Africa Can

Author: Punam Chuhan-Pole
Publisher: World Bank Publications
ISBN: 0821387456
Size: 70.36 MB
Format: PDF, Kindle
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Takes an in-depth look at twenty-six economic and social development successes in Sub-Saharan African countries, and addresses how these countries have overcome major developmental challenges.

The Interpretation Of Cultures Text Only

Author: Clifford Geertz
Publisher: HarperCollins UK
ISBN: 0008219478
Size: 19.36 MB
Format: PDF, Kindle
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'One of the most articulate cultural anthropologists of this generation. Geertz has consistently attempted to clarify the meaning of 'culture' and to relate that concept to the actual behavior of individuals and groups.

Market Segmentation

Author: Michel Wedel
Publisher: Springer Science & Business Media
ISBN: 1461546516
Size: 26.21 MB
Format: PDF
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This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition.

The Marketing Book

Author: Michael J. Baker
Publisher: Routledge
ISBN: 1134506120
Size: 34.78 MB
Format: PDF, ePub, Mobi
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The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice.

Principles Of Forecasting

Author: J. S. Armstrong
Publisher: Springer Science & Business Media
ISBN: 9780792379300
Size: 42.88 MB
Format: PDF, Kindle
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This handbook summarises knowledge from experts and empirical studies. It provides guidelines that can be applied in fields such as economics, sociology, and psychology. Includes a comprehensive forecasting dictionary.