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SPONSOR ASKS: What public service programs evoke strong audience Atlanta
Bait. ... For example, WBZ recently scheduled a saturation public service
announcement campaign on behalf of the Big Brother Association of Boston who
was recruiting new members. ... between the ages of five and 17 Programs based
on public need backed by showmanship and promotion in the metropolitan
Boston area.

Two Thousand Eighty Four

Author: R. Harrison
Publisher: iUniverse
ISBN: 0595294510
Size: 49.13 MB
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'Big Brother Lives Within You', read one headline. 'No More Hide And Seek', read
another. The country ... of children unable to protect themselves. Promoted by
public service announcements, these groups urged citizens to protect 106 2084.


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Kool And The Gang Aid Big Brothers-Sisters The famed recording group Kool
and the Gang has been designated as the ... The group will promote the program
through national appearances, public service announcements and benefit events

Applied Public Relations

Author: Kathy Brittain Richardson
Publisher: Routledge
ISBN: 113675380X
Size: 11.77 MB
Format: PDF, ePub, Mobi
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Ms. Obama promoted the campaign through appearances at schools, parks, and
other events across the country and made numerous ... An assortment of print,
radio, and video public service announcements (PSAs) were developed each
year for the campaign. Warner Brothers and Scholastic Media worked with the Ad
Council and the U.S. Department of Health and Human Services to develop and
... Some featured children's television characters such as Big Bird from Sesame


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Third was won by WSYR, NBC outlet in Syracuse, N, Y. Well-Rounded Promotion
Judges granted KMBC the nod In the ... Public service-wise, KMBC runs an
outstanding Big Brother Club activity, slanted for children and including such
giveaways as calendars, bookmarks and balloons. ... co-operation with agencies,
merchandising displays, store interiors, local advertiser contact, teaser

Marketing The Public Sector

Author: Seymour H. Fine
Publisher: Routledge
ISBN: 135150682X
Size: 43.23 MB
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The council is a private, nonprofit organization that conducts public service
campaigns promoting social causes. ... the exclusive province of government,
since people did not trust the motives of profit-making firms engaging in social
promotion. But that ... The campaign was carried out through newspapers,
magazines, television and radio announcements. ... Some might fear that I am
describing the world of “Big Brother,” where there will be some form of centralized
marketing plan with ...

Beer And Wine Advertising Impact Of Electronic Media

Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance
Size: 17.91 MB
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... for Public Service Announcements and Programming Regarding Alcohol
Consumption and Misuse, and H.R. 1901, a Bill to Provide for a Study Regarding
the Radio and Television Advertising and Promotion of Alcoholic Beverages as
Well as Other Media, and for Other ... of so-called counter-advertising for beer
and wine, we must be prepared to also deal with "Big Brother" opening "
Pandora's Box.

Agriculture Rural Development And Related Agencies Appropriations For Fiscal Year 1999

Author: United States. Congress. Senate. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, and Related Agencies
Publisher: Government Printing Office
Size: 35.50 MB
Format: PDF, Mobi
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USDA's Food Safety and Inspection Service (FSIS) is working with the Chef and
Child Foundation, the philanthropic arm of the American ... for such youth
organizations as the Boy and Girl Scouts, Big Brothers/Big Sisters, YMCA of
America, and the Boys and Girls Clubs. ... plot-related public service
announcement on the television show Party of Five that promoted food recovery
and provided viewers with ...

Children And Television

Author: Michael E. Manley-Casimir
Publisher: Praeger Publishers
Size: 42.33 MB
Format: PDF, Docs
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APPROACH Gerald J. Gorn and Marvin E. Goldberg Mass ... Since the advent of
mass circulation of newspapers and magazines, the media have promoted what,
in historical retrospect, we now ... of public service announcements (PSAs) and
fruit commercials on the attitudes and behaviors of children regarding food and