The Content Strategy Toolkit

Author: Meghan Casey
Publisher: New Riders
ISBN: 0134105125
Size: 64.56 MB
Format: PDF, ePub
View: 2652
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In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it.

Content Strategy For The Web

Author: Kristina Halvorson
Publisher: New Riders
ISBN: 0132883244
Size: 32.90 MB
Format: PDF, ePub
View: 4294
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Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business ...

Managing Enterprise Content

Author: Ann Rockley
Publisher: New Riders
ISBN: 9780735713062
Size: 25.14 MB
Format: PDF, ePub
View: 4828
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This book is designed to provide a conceptual framework for understanding how to create and manage content that is to be repurposed for use in different media.

Content Strategy At Work

Author: Margot Bloomstein
Publisher: Elsevier
ISBN: 0123919290
Size: 23.41 MB
Format: PDF, ePub, Docs
View: 4266
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Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more.

The Elements Of Content Strategy

Author: Erin Kissane
Publisher:
ISBN: 9780984442553
Size: 68.43 MB
Format: PDF, ePub
View: 279
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Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well.

Content Strategy

Author: Rahel Anne Bailie
Publisher: XML Press
ISBN: 1457182564
Size: 65.50 MB
Format: PDF, Mobi
View: 2095
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If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've ...

Content Everywhere

Author: Sara Wachter-Boettcher
Publisher: Rosenfeld Media
ISBN: 193382090X
Size: 25.58 MB
Format: PDF, ePub, Docs
View: 1559
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Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

Clout

Author: Colleen Jones
Publisher: Pearson Education
ISBN: 9780132562911
Size: 41.14 MB
Format: PDF, Docs
View: 311
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Along the way, those principles come to life with lots of practical examples. With this book, you'll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online.

Nicely Said

Author: Nicole Fenton
Publisher: New Riders
ISBN: 0133818438
Size: 61.74 MB
Format: PDF, ePub
View: 2911
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Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you.

The Digital Crown

Author: Ahava Leibtag
Publisher: Newnes
ISBN: 0124076572
Size: 47.70 MB
Format: PDF, ePub
View: 3953
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This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more.