The Media Handbook

Author: Helen Katz
Publisher: Routledge
ISBN: 1134974493
Size: 60.31 MB
Format: PDF, ePub, Docs
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The Media Handbook provides a practical introduction to the advertising media planning and buying processes.

Advertising And Promotion

Author: Chris Hackley
Publisher: SAGE
ISBN: 1526417723
Size: 26.98 MB
Format: PDF, ePub, Docs
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Two views an ocean apart', International Journal of Advertising, 9:233–46. Katz,
B. (2016) 'Digital ad spending will surpass TV spending for the first time in U.S.
History, Forbes, 14 September. Katz, E. and Lazarsfeld, P.F. (1955) Personal
Influence. Glencoe, IL: Free Press. Katz, H. (2017) The Media Handbook: A
Complete Guide to Advertising Media Selection, Planning, Research and Buying
(Routledge Communication Series). New York: Routledge. Keller, K.L. (2012)
Strategic ...

The Dynamics Of Persuasion

Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1317328876
Size: 11.87 MB
Format: PDF, ePub, Docs
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Communication and Attitudes in the Twenty-First Century Richard M. Perloff.
Routledge Communication Series Jennings Bryant/Dolf Zillmann, Series Editors
Selected titles include: % Ki et al.: Public ... A Casebook Approach, 5th Edition %
Rubin et al: Communication Research Measures II % Katz: The Media Handbook
: A Complete Guide to Advertising Media Selection, Planning, Research, and
Buying, 6th Edition The Dynamics of Persuasion Communication and Attitudes in
the 21st.

The Business Of Sports

Author: Mark Conrad
Publisher: Taylor & Francis
ISBN: 1317430530
Size: 53.97 MB
Format: PDF, ePub
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Routledge Communication Series Jennings Bryant/Dolf Zillmann, Series Editors
Selected Titles Include Media Management, A Casebook Approach, 5th Edition
Hollifield et al. Classroom Communication and Diversity Enhancing Instructional
Practice, 3rd Edition Powell et al. Crisis Communications A Casebook Approach,
5th Edition Fearn-Banks The Media Handbook A Complete Guide to Advertising
Media Selection, Planning, Research, and Buying, 6th Edition Katz The
Dynamics ...

Motivation Und Pers Nlichkeit

Author: Abraham H. Maslow
Publisher:
ISBN: 9783499173950
Size: 28.40 MB
Format: PDF, ePub, Docs
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Abraham H. Maslow gehörte zusammen mit Carl R. Rogers und Erich Fromm zu den Begründern und wichtigsten Vertretern der Humanistischen Psychologie.

Campbell Biologie

Author: Neil A. Campbell
Publisher: Pearson Deutschland GmbH
ISBN: 9783868949001
Size: 74.18 MB
Format: PDF, Kindle
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Der Campbell hatte sich bereits früher als Zusatzlehrbuch für Leistungskurse Biologie und berufliche Gymnasien mit entsprechend fachlicher Ausrichtung bewährt.