The Media Handbook

Author: Helen Katz
Publisher: Routledge
ISBN: 1134974493
Size: 65.49 MB
Format: PDF, ePub, Docs
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The Media Handbook provides a practical introduction to the advertising media planning and buying processes.

Advertising Media Planning

Author: Larry Kelley
Publisher: Routledge
ISBN: 131751937X
Size: 41.10 MB
Format: PDF, ePub
View: 4462
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Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an ...

Ratings Analysis

Author: James Webster
Publisher: Routledge
ISBN: 1136282122
Size: 65.51 MB
Format: PDF, Mobi
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This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.

The Dynamics Of Persuasion

Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1317328876
Size: 68.70 MB
Format: PDF, Mobi
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Routledge Communication Series Jennings Bryant/Dolf Zillmann, Series Editors
Selected titles include: % Ki et al. ... II % Katz: The Media Handbook: A Complete
Guide to Advertising Media Selection, Planning, Research, and Buying, 6th ...

Brand Media Strategy

Author: A. Young
Publisher: Springer
ISBN: 1137447710
Size: 72.38 MB
Format: PDF, Kindle
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Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

The Business Of Sports

Author: Mark Conrad
Publisher: Taylor & Francis
ISBN: 1317430530
Size: 15.30 MB
Format: PDF, Docs
View: 5009
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Routledge Communication Series Jennings Bryant/Dolf Zillmann, Series Editors
Selected Titles Include Media ... The Media Handbook A Complete Guide to
Advertising Media Selection, Planning, Research, and Buying, 6th Edition Katz
The ...

What S Black About It

Author: Pepper Miller
Publisher: Paramount Market Publishing
ISBN: 9780972529099
Size: 48.34 MB
Format: PDF, Mobi
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What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns.

Public Communication Campaigns

Author: Ronald E. Rice
Publisher: SAGE Publications
ISBN: 1452289786
Size: 13.26 MB
Format: PDF, Mobi
View: 6487
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Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.

Media Flight Plan

Author: Dennis G. Martin
Publisher:
ISBN: 9780615988283
Size: 55.27 MB
Format: PDF, Mobi
View: 3682
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Besides the online software simulation, the text includes eight chapters that cover basics like basic math models involved in media buying/planning, and exercises that cover calculation of audience ratings, media share, reach and frequency, ...

Sales Promotion

Author: Tony Yeshin
Publisher: Cengage Learning EMEA
ISBN: 9781844801619
Size: 71.13 MB
Format: PDF
View: 4101
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In addition the text covers event management, sponsorship and cause-related marketing.