Trademark Valuation

Author: Gordon V. Smith
Publisher: John Wiley & Sons
ISBN: 111828318X
Size: 59.23 MB
Format: PDF, ePub, Mobi
View: 4519
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The scope and depth of their analysis will make this book the gold standard for trademark valuation for years to come.

The International Brand Valuation Manual

Author: Gabriela Salinas
Publisher: John Wiley & Sons
ISBN: 0470685506
Size: 25.53 MB
Format: PDF, ePub
View: 3827
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I am delighted to have such a precise and detailed review written by Gabriela Salinas" Tim Ambler, Senior Fellow, Marketing Department, London Business School "This book of Gabriela Salinas is, undoubtedly, the best book on brand valuation.

Intellectual Property

Author: Russell L. Parr
Publisher: John Wiley & Sons
ISBN: 0471724335
Size: 60.55 MB
Format: PDF
View: 5681
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This book is designed to simplify the process of attaching a dollar amount to intangible assets, be it for licensing, mergers and acquisitions, loan collateral, or investment purposes.

Patent Valuation

Author: William J. Murphy
Publisher: John Wiley & Sons
ISBN: 1118027345
Size: 80.74 MB
Format: PDF, Mobi
View: 3967
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I highly recommend Patent Valuation as a reference for those IP professionals who want to leverage greater value from their IP assets." —David Koris, General Counsel, Head of Intellectual Property, Shell International BV, The Hague, ...

Strategic Brand Management

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1478440570
Size: 48.16 MB
Format: PDF, ePub
View: 7681
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In this book, you will learn topics such as Brand Resonance and the Brand Value Chain, Choosing Brand Elements to Build Brand Equity, Designing Marketing Programs to Build Brand Equity, and Integrating Marketing Communications to Build ...

Intellectual Property In The Global Marketplace Valuation Protection Exploitation And Electronic Commerce

Author: Melvin Simensky
Publisher: Wiley
ISBN: 9780471351085
Size: 80.30 MB
Format: PDF
View: 5382
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Are you willing to submit to a decision when we revalue the brand, if it is shown
that the brand's value has gone down ... He may appeal over your head to the
powers that be, saying that you, as trademark/brand manager, are hurting his
bottom line by not letting him compete effectively. ... Without brand valuation, you
lack an important tool to help in motivating clients to adhere to the rules in the
interest of ...

Branding

Author: John M. Murphy
Publisher: Springer
ISBN: 1349126284
Size: 21.17 MB
Format: PDF
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It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.

Marketing And Research Today

Author:
Publisher:
ISBN:
Size: 32.87 MB
Format: PDF, ePub
View: 6738
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We have experienced a recent resurgence of interest in the use of brand
valuation techniques for merger and acquisition planning. ... But even if, for the
time being, the opponents of brands on the balance sheet prevail, brand
valuation will remain an important tool for management, and ... arranged in four
categories: MARKETING AND RESEARCH TODAY May 1993 Brand and
trademark valuation / 1 13.

Strategic Brand Management

Author: Alexander Chernev
Publisher: Cerebellum Press
ISBN: 1936572346
Size: 22.15 MB
Format: PDF, Docs
View: 5223
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This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value.

Strategic Brand Management

Author: Jean-Noël Kapferer
Publisher: Simon and Schuster
ISBN: 0029170451
Size: 66.21 MB
Format: PDF, ePub
View: 6682
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--Design magazine. In this thought-provoking work, Jean-Noel Kapferer, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date.